Bio - Paul Poisson
Business Transformation Leader | CRM & Salesforce Strategist | Professional Problem Solver | Mutual Growth Advocate
Over the past 18 years I have helped my organizations connect people, process, and technology through strategy and coordinated efforts. My career has spanned technical training and education, product management, enterprise technology, sales operations, CRM strategy, and organizational change. This experience has contributed to a mature perspective shaped not simply by systems and processes, but by the people who ultimately contribute to, define, and measure success.
In my most recent role as Director of CRM, I led enterprise CRM strategy and governance across Sales, Marketing, Finance, Operations, Product Management, Quality, and IT. Throughout my career, I have led large-scale initiatives, business process improvements, analytics and reporting solutions, organizational change management, and enterprise training while partnering with executive and functional leadership to translate business objectives into practical and scalable solutions.
Although technology, determination, and adaptability have all played significant roles in these successes, it was the realization that these achievements were rooted in purpose, integrity, and compassion that made these results rewarding and repeatable. This understanding has shaped my leadership style and serves as the foundation that supports other core values.